Receiving “Best Airline Social Media Marketing Campaign Award 2010” in London

Receiving “Best Airline Social Media Marketing Campaign Award 2010” in London

After Lufthansa was one of the finalists in the public voting for the “Best Social Media Campaign 2010” in the airline industry, I went to the Airline Business Conference in London on October 1st.

When I prepared my things the day before I realized suddenly that the nominees had to do an “elevator pitch” (!) i. e. the jury expected a 5 minute short presentation to convince them. So this was what kept me quite busy on the flight to London City Airport (LSY). Unfortunately – Murphy’s law – that day we had an aircraft change so that I just made it in time to the presentation – but lucky me I still could convince the jury! 😉

Simpliflying Awards 2010: Best Social Media Marketing Campaign


Unfortunately I couldn’t see all of the other presentations that day what was a pity. A highlight for me was to get to know personally many social media people from the industry, like

Paula Berg, who build up the Southwest social media activities,

“Runway Girl” (Mary Kirby) from Flight International (don’t forget to check out her blog at Flightglobal!)

Christian Kamhaug from SAS who was responsible for the social media crisis communication of SAS during the ashcloud – for which he also received an award during the conference,

Raul Rodriguez, CEO from Pluna, who did a fantastic presentation about the spirit of Pluna airlines and their social media plans

and last but not least the organizer Shashank Nigam whose SimpliFlying blog I strongly recommend to everybody who is interested in the industry and social media / marketing / branding.

The winners were:

– SAS Airlines for “Best Use of Social Media for Crisis Management”

–  Malaysia Airlines for “Best Use of Social Media to drive Revenue”

Aurelia Valtat from Eurocontrol as “SimpliFlying Hero of the Year”

– and Lufthansa’s for “Best Social Media Campaign”. 😆 (It was not easy to convince Sergio Mello from SATISFLY but somehow I made it! 😉

SimpliFlying / Airline Business Best Social Media Award Winners 2010

Many thanks also to John Norris from Airbus for the great pictures he took at the conference and don’t forget to follow him also on twitter!

Here comes my favorite picture by John – all photo credits go to 😀

Dr Torsten Wingenter receiving best airline social media campaign award 2010

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