Archive for March, 2010

ITB Berlin 2010: “Travel made social?” Not yet…

ITB Berlin 2010: “Travel made social?” Not yet…

The international travel fair ITB in Berlin had this year also a “Social Media Lounge“. Therefore the expectations were (too?) high! When leaving FRA (Frankfurt, Germany) I twittered already asking for the highlights and “must-sees” in regard of social media at ITB. Unfortunately there was not really response from the twitter universe so I got […]

ECM-Summit, Nov. 25-26, 2009, Frankfurt: “Next Generation Web Content Management”

ECM-Summit, Nov. 25-26, 2009, Frankfurt: “Next Generation Web Content Management”

Opened the conference with some practice insights, showing the new demands from company perspective where Ralf Heller, CEO of Virtual Identity, delivered the keynote by expressing how “next generation web content management” has to look like.

360 Degree Marketing Excellence, May 19-20, 2010, Amsterdam: “Successfully Analysing the Links between Consumers: Social Networks”

360 Degree Marketing Excellence, May 19-20, 2010, Amsterdam: “Successfully Analysing the Links between Consumers: Social Networks”

The 360 Degree Marketing Excellence Conference is two things at one: not only the strategic perspective looking a new emerging business modells and the economics but also a hands-on approach.

Marketing2Conference (M2C), March 22, 2010, Paris: “Loyalty 2.0 – Brand Loyalty via Social Media”

Marketing2Conference (M2C), March 22, 2010, Paris: “Loyalty 2.0 – Brand Loyalty via Social Media”

Meet me at M2C in Paris Speaking about Building Brand Loyalty via Social Media Marketing: “Loyalty 2.0: Points? Engage, involve and socialize!”

CallCenterWorld 2010 – “How to become a customer interaction solution provider?”

CallCenterWorld 2010 – “How to become a customer interaction solution provider?”

It’s about to rethink the whole industry because they are not “call centers” any more – they are “customer interaction solution providers” for companies, nothing else. But still most people don’t realize this and always think of telephones and headsets but it’s about helping the customer on his preferred channel!


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